A fitting subject for
a company that loves the tiny but wonderful industry we so called
"work" in. Your father told you to find a "niche." Well...we've found
ours.
Western Canada's
real estate building + development industry plays host to dozens of
visionaries + passionate performers that also love what they do. These
are the people we're proud to work with. These great people are part of
great companies that continually strive to grow, innovate +
differentiate themselves from the crowd. They endlessly pursue the
generation of qualified traffic to show homes, sales centres and
websites. They demand measurement + trackability that proves their
marketing + communications machine is efficient + effective. These
companies, people and expectations get us excited. They get us out of
bed in the morning with a smile. They make our work feel more like a fun
day at the beach. Needless to say, there's a plethora of great reasons
why we love what we do at Chatterson.
Today is a bit of
a special day for us at CHDR. Two years ago there were a small group of
'believers' around us that supported our decision to create Chatterson.
These 'believers' were friends who helped create the Chatterson
identity, brand, website, marketing collateral and whole bunch more. We
call them believers because they sacrificed their time, talent +
expertise for little to no monetary reward--it had everything to do with
friendship and nothing to do with money. Chatterson had yet to earn a
client, we didn't have an office and 'startup costs' came from our
personal piggybank that wasn't exactly Fort Knox.
We're grateful to
the 'believers' that helped get Chatterson off the ground. We're proud
to say that two years later, as Chatterson continued to grow, we made
sure these 'believers' were on the bus for the journey--valued
colleagues + teammates since day one. We thank you + are so very proud
to have you at Chatterson. Today, the handful of believers has grown
into a small army of passionate + dedicated brilliant minds who continue
to dream up innovative strategies + concepts that drive our business.
This special day isn't our birthday but the day we unveil the new CHDR
website.
Focused on being
true pioneers + innovators in our niche area of expertise, we're firm
believers that people do their research on the internet + build
relationships in person. For this reason coupled with the growing desire
for simplicity and cutting the bullsh*t, we didn't create some huge,
information packed, hard to navigate website. We've spent the past two
years listening to our clients + their prospective purchasers. "I don't
want to spend fifteen minutes on a website trying to understand who you
are or what you do. Give it to me short + sweet."
Well, we heard
you loud + clear. No complex navigation. No pages and pages of "what we
do" and "why you need to work with us" text. Just the basics on who we
are, who we play with, where we play and what's new + exciting in our
world. We used the KISS (keep it simple stupid) rule this time around
and we think we've hit the mark. Anything more you need to know, we hope
+ trust you'll pick up the phone and call us or better yet, pay us a
visit at our Collaboration Centre in Kensington.
So cheers to our
growing list of fantastic clients, our top shelf in-house talent and a
new website that tells you just enough but not too much. enjoy!
-jason
